B) Lovink also argues that: “No matter how much talk there is of community and mobs, the fact remains that blogs are primarily used as a tool to manage the self” (Reader, page 222).
Discuss this argument, giving an example of a blog.
I’ve never understood the thinking behind a blog. I’m neither that interesting, nor that selfish (I hope). Not to be rude, but it’s true, blogs are inherently personal. They’re a means to rant, to complain, and to comment without restraint. They provide a voice, in a world where less and less voices are heard.
The argument that the blogosphere is the ultimate democratic tool of the 21st century is a highly contested one. Rather, I agree with Lovink’s argument that for all the talk of communities and mobs, “blogs are primarily used as a tool to manage the self” (2008: 28). Lovink argues that “blogs are part of a wider culture that fabricates celebrity on every possible level” (2008: 28), and that ultimately blogs just “perform the introspective duty of the online diary” (2008: 29). Arguably, the majority of blogs are “too personal, even egocentric” (Lovink, 2008: 28). West raises the interesting notion that blogs are simply “media influenced modes of escapism” (2004: 176) and indeed, many people I know write blogs because it’s therapeutic. I disagree, however, that this is fuelled only by “personal depression” and “loneliness” (West, 2004: 176). Sometimes it’s just healthy to get things off your chest.
Interestingly Shirky defines blogs as “social software”—that which “supports social interaction” (Quoted in Lovink, 2008: 29)—and yet “most sites either have ‘no comments’ or [have] closed down the possibility of responding altogether” (Lovink, 2008: 28). Extending this, Trueman argues that “when everyone in general thinks they have a right to be heard…nobody in particular is listened to” (Quoted in Lovink, 2008: 27). So if bloggers are neither listening to nor commenting on other blogs, then clearly, as Claire E. Write argues, “the essence of a blog is not the interactivity of the media: it is the sharing of the thoughts and opinions of the blogger.” (Quoted in Loving, 2008: 28) Thus, regardless of any community involvement, blogging is always fundamentally a personal endeavour.
Let’s look at a real life blog. It took me three seconds to find this one, conveniently promoted on the WordPress.com homepage.
Stevil (http://stevebetz.wordpress.com/) is the personal blog of Steve Betz. Steve is your average protein chemist-cum-structural biologist-cum-endocrinologist drug discoverer. He’s in his mid-40s (guessing from his pictures) and lives in San Diego with his wife and beloved dog (who features in the majority of these pictures).
Steve seems like a smart guy. Yet he posts stuff like:
“Boys will be boys”: An insightful post about two elephants urinating and rolling in their own faeces during his recent trip to the San Diego Zoo. In case you still don’t get it, there are 6 action shots, in glorious colour.
Now forgive me for being harsh. But the fact that a grown man woke up and felt the need to post, in public, on the Interweb, that it was “time to get moving” — and then illustrate it with a picture of a snail — is, frankly, ridiculous. (It’s also contradictory. If you need to get moving, why are you blogging?) The elephant story isn’t much better. Nevertheless, whether or not I find Steve’s posts interesting, or read them at all, is irrelevant. That’s the beauty of a blog: it’s written fundamentally for oneself.
(Still not convinced? While explaining blogs, this video highlights their personal and often trivial nature.)
And, yes. I do realise the irony of writing this on a blog…
Lovink, G. (2008) Zero Comments: Blogging and Critical Internet Culture, London, UK: Routledge. pp 1-38
West, C. (2004) Democracy Matters: winning the fight against imperialism, New York: The Penguin Press. pp 176